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Sky as Frontier: Adventure, Aviation, and Empir...
9,95 € *
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The airplane changed the course of history. Above all, it changed the history of the United States. When the Wright brothers invented their flying machine, Americans lived in a nation of two dimensions, circumscribed by lines drawn on a conventional map. A century later, their nation existed - in fact, reigned - in three dimensions. Two million Americans slipped the surly bonds of earth daily, carried aloft by aircraft operating in every part of the world. The airplane turned the sky into a new domain of human activity, a fast-developing frontier. The first to brave that frontier were adventurous young men. Then came the rich and the hurried. David Courtwright has written an ambitious history of American aviation ranging from the patent fight between the Wright brothers and Glenn Curtiss through the tragedy of 9/11 and the Iraq War. Along the way, Courtwright stops to consider dogfighting, barnstorming, the first air mail pilots, the development of airlines, air power during World War II, flight's impact on the environment, the troubled space frontier, and how the male-dominated aviation enterprise was domesticated and democratized. Aviation's frontier stage lasted a scant three decades, then vanished as flying became a settled experience. Sky as Frontier recreates that pioneer world and shows how commercial and military imperatives destroyed it by routinizing flight. 1. Language: English. Narrator: Patrick Ross. Audio sample: http://samples.audible.de/bk/acx0/069131/bk_acx0_069131_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 11.12.2019
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The Man Who Sold America: The Amazing but True ...
9,95 € *
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We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn’t always so. In the early and middle 20th century, a handful of creative geniuses in advertising and public relations - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others - launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the spotlight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the 20th century’s most intriguing figures. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was a crusader against anti-Semitism. A public-relations master, he engineered Warren G. Harding’s presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. And the Lasker Awards, for contributions to medical science, are sometimes referred to as “America’s Nobels.” His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships - and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry - and changed the way we look at our world. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000527/bk_gdan_000527_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 11.12.2019
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