WINNER OF THE 2015 COSTA BIOGRAPHY AWARDWINNER OF THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2016'A thrilling adventure story' Bill Bryson'Dazzling' Literary Review 'Brilliant' Sunday Express'Extraordinary and gripping' New Scientist'A superb biography' The Economist'An exhilarating armchair voyage' GILES MILTON, Mail on Sunday Alexander von Humboldt (1769-1859) is the great lost scientist - more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast, there's a penguin, a giant squid - even the Mare Humboldtianum on the moon. His colourful adventures read like something out of a Boy's Own story: Humboldt explored deep into the rainforest, climbed the world's highest volcanoes and inspired princes and presidents, scientists and poets alike. Napoleon was jealous of him; Simon Bolívar's revolution was fuelled by his ideas; Darwin set sail on the Beagle because of Humboldt; and Jules Verne's Captain Nemo owned all his many books. He simply was, as one contemporary put it, 'the greatest man since the Deluge'.Taking us on a fantastic voyage in his footsteps - racing across anthrax-infected Russia or mapping tropical rivers alive with crocodiles - Andrea Wulf shows why his life and ideas remain so important today. Humboldt predicted human-induced climate change as early as 1800, and The Invention of Nature traces his ideas as they go on to revolutionize and shape science, conservation, nature writing, politics, art and the theory of evolution. He wanted to know and understand everything and his way of thinking was so far ahead of his time that it's only coming into its own now. Alexander von Humboldt really did invent the way we see nature.
We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn’t always so. In the early and middle 20th century, a handful of creative geniuses in advertising and public relations - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others - launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the spotlight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the 20th century’s most intriguing figures. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was a crusader against anti-Semitism. A public-relations master, he engineered Warren G. Harding’s presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. And the Lasker Awards, for contributions to medical science, are sometimes referred to as “America’s Nobels.” His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships - and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry - and changed the way we look at our world. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000527/bk_gdan_000527_sample.mp3. Digital audiobook in aax.
High Quality Content by WIKIPEDIA articles! Wallace A. Rayfield (born Macon, Georgia around May 10, 1874 1941) was the second formally educated practicing African American architect in the United States.Rayfield graduated from Pratt Institute, Columbia University in 1899 with a Bachelor of Science in Architecture. Upon graduation, he was recruited by Booker T. Washington to the Directorship of the Architectural and Mechanical Drawing Department at Tuskegee Institute in Alabama. In 1907, Rayfield opened a professional office in Tuskegee from which he sold mail-order plans nationwide. He also advertised "branch offices" in Birmingham, Montgomery, Mobile and Talladega, Alabama and Atlanta, Savannah, Macon and Augusta, Georgia.
Asimov's Science Fiction is an American science fiction magazine which publishes science fiction and fantasy and perpetuates the name of author and biochemist Isaac Asimov. It is currently published by Dell Magazines 10 times a year, with double issues in April/May and October/November. Asimov's Science Fiction began life as the digest-sized Isaac Asimov's Science Fiction Magazine (or IASFM for short) in 1977. Joel Davis of Davis Publications approached Asimov to lend his name to a new science fiction magazine, after the fashion of Ellery Queen's Mystery Magazine or Alfred Hitchcock's Mystery Magazine. Asimov refused to act as editor, but served instead as editorial director, writing editorials and replying to reader mail until his death in 1992. Initially a quarterly, its first issue was dated Spring 1977. It changed to a bimonthly in 1978 and began publishing monthly in 1979. In the mid-1980s it was published once every four weeks, with an extra "mid- December" issue. Double issues were added in the early 1990s before the schedule was scaled back to the present 10 issues per year.
High Quality Content by WIKIPEDIA articles! Radio News was an American monthly technology magazine published from 1919 to 1971. The magazine was started by Hugo Gernsback as a magazine for amateur radio enthusiasts, but it evolved to cover all the technical aspects to radio and electronics. In 1929 a bankruptcy forced the sale of Gernsback's publishing company to B. A. Mackinnon. In 1938 Ziff-Davis Publishing acquired the magazines. In 1904 Hugo Gernsback established Electro Importing Company to sell radio components and electrical supplies by mail order. The catalogs had detailed instructions on projects like a wireless telegraph outfit and were the predecessor of his first magazine, Modern Electrics (April 1908). In May 1913 he started another magazine, The Electrical Experimenter. The magazines would have Gernsback's bold predictions of the future as well as fiction. In 1926 he started the magazine Amazing Stories and coined the term "scientifiction" which became science fiction.
WINNER OF THE 2015 COSTA BIOGRAPHY AWARDWINNER OF THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2016'A thrilling adventure story' Bill Bryson'Dazzling' Literary Review'Brilliant' Sunday Express'Extraordinary and gripping' New Scientist'A superb biography' The Economist'An exhilarating armchair voyage' GILES MILTON, Mail on SundayAlexander von Humboldt (1769-1859) is the great lost scientist - more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast, there's a penguin, a giant squid - even the Mare Humboldtianum on the moon.His colourful adventures read like something out of a Boy's Own story: Humboldt explored deep into the rainforest, climbed the world's highest volcanoes and inspired princes and presidents, scientists and poets alike. Napoleon was jealous of him, Simon Bolívar's revolution was fuelled by his ideas, Darwin set sail on the Beagle because of Humboldt, and Jules Verne's Captain Nemo owned all his many books. He simply was, as one contemporary put it, 'the greatest man since the Deluge'.Taking us on a fantastic voyage in his footsteps - racing across anthrax-infected Russia or mapping tropical rivers alive with crocodiles - Andrea Wulf shows why his life and ideas remain so important today. Humboldt predicted human-induced climate change as early as 1800, and The Invention of Nature traces his ideas as they go on to revolutionize and shape science, conservation, nature writing, politics, art and the theory of evolution. He wanted to know and understand everything and his way of thinking was so far ahead of his time that it's only coming into its own now. Alexander von Humboldt really did invent the way we see nature.
Seminar paper from the year 1999 in the subject Speech Science / Linguistics, grade: 1,7 (A-), Humboldt-University of Berlin (Institute for Anglistics/American Studies), course: Sociolinguistics and anthropological linguistics: a merger, 19 entries in the bibliography, language: English, abstract: The Seminar 'Sociolinguistics and Anthropological Linguistics: A Merger' included an intensive e-mail exchange with Taiwanese students. My keypal 'Cherlene', told about the linguistic diversity of her country. Besides, I had the opportunity to read the letters which were exchanged between my classmates and their assigned Taiwanese students. People in Taiwan have to deal with a multilingual society. Although Mandarin Chinese is the official language, there are in fact several more languages one is confronted with in everyday life. Cherlene pointed out that choice of code differs not only between social classes, ethnic communities and generations, but also between other domains of life such as school, university, jurisdiction, the media and advertising. Each of our e-mail partners was multi- or at least bilingual in Mandarin plus one or two other Chinese languages. Besides, all of them knew English or/and another European language. The reality of Taiwanese society requires the ability to switch codes flexibly according to the occasion. This complex situation is the result of political changes, power-shifts, two main, contradictory waves of language promotion, and a strict language policy by the government until the late 1980s. Consequently, it is indispensable to look at historical and social developments in order to understand and evaluate the present situation. This paper is based on Cherlene's first-hand information and the general impression received from the other e-mails. The linguistic information is embedded in a historic-political context, because I was especially interested in how such a situation could deve
The dramatic stories of ten historic feuds: How they altered the course of discovery-and shaped the modern world Hall Hellman tells the lively stories of ten of the most outrageous and intriguing disputes from the seventeenth to the twentieth centuries. Bringing the cataclysmic clash of ideas and personalities to colorful life, Hellman explores both the science and the spirit of the times. Along the way, he reveals that scientific feuds are fueled not only by the purest of intellectual disagreements, but also by intransigence, ambition, jealousy, politics, faith, and the irresistible human urge to be right. Unusual insight into the development of science . . . I was excited by this book and enthusiastically recommend it to general as well as scientific audiences. -American Scientist Hellman has assembled a series of entertaining tales. . . . many fine examples of heady invective without parallel in our time. -Nature An entertaining and informative account of the unusual personalities and sometimes bitter rivalries of some of the world's greatest scientific minds. -Publishers Weekly A fascinating new book which details some of the most famous disputes of the ages.-Courier Mail Dry science history turns into entertaining reading without sacrificing historical accuracy. -The Christchurch Press Great Feuds in Science is wonderful history, as the reader learns how scientists had to fight with religious leaders and other scientists to get their work recognized, accepted, and even get the credit for it! -Bookviews
WINNER OF THE PULITZER PRIZE Written with the style of a great novelist and the intrigue of a Cold War thriller, Embers of War is a landmark work that will forever change your understanding of how and why America went to war in Vietnam. Tapping newly accessible diplomatic archives in several nations, Fredrik Logevall traces the path that led two Western nations to tragically lose their way in the jungles of Southeast Asia. He brings to life the bloodiest battles of France's final years in Indochina-and shows how, from an early point, a succession of American leaders made disastrous policy choices that put America on its own collision course with history. An epic story of wasted opportunities and deadly miscalculations, Embers of War delves deep into the historical record to provide hard answers to the unanswered questions surrounding the demise of one Western power in Vietnam and the arrival of another. Eye-opening and compulsively readable, Embers of War is a gripping, heralded work that illuminates the hidden history of the French and American experiences in Vietnam. ONE OF THE MOST ACCLAIMED WORKS OF HISTORY IN RECENT YEARS Winner of the Francis Parkman Prize from the Society of American Historians &#8226; Winner of the American Library in Paris Book Award &#8226; Winner of the Council on Foreign Relations Arthur Ross Book Award &#8226; Finalist for the Cundill Prize in Historical Literature NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post &#8226; The Christian Science Monitor &#8226; The Globe and Mail 'A balanced, deeply researched history of how, as French colonial rule faltered, a succession of American leaders moved step by step down a road toward full-blown war.'-Pulitzer Prize citation 'This extraordinary work of modern history combines powerful narrative thrust, deep scholarly authority, and quiet interpretive confidence.'-Francis Parkman Prize citation 'A monumental history . . . a widely researched and eloquently written account of how the U.S. came to be involved in Vietnam . . . certainly the most comprehensive review of this period to date.'-The Wall Street Journal 'Superb . . . a product of formidable international research.'-The Washington Post 'Lucid and vivid . . . [a] definitive history.'-San Francisco Chronicle 'An essential work for those seeking to understand the worst foreign-policy adventure in American history . . . Even though readers know how the story ends-as with The Iliad-they will be as riveted by the tale as if they were hearing it for the first time.'-The Christian Science Monitor