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The Man Who Sold America: The Amazing but True ...
9,95 € *
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We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn’t always so. In the early and middle 20th century, a handful of creative geniuses in advertising and public relations - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others - launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the spotlight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the 20th century’s most intriguing figures. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was a crusader against anti-Semitism. A public-relations master, he engineered Warren G. Harding’s presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. And the Lasker Awards, for contributions to medical science, are sometimes referred to as “America’s Nobels.” His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships - and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry - and changed the way we look at our world. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000527/bk_gdan_000527_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 13.08.2020
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USS Augusta Dinsmore (1863)
49,00 € *
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High Quality Content by WIKIPEDIA articles! USS Augusta Dinsmore (1863) was a steamer acquired by the Union Navy during the American Civil War. She was used by the Union Navy as a gunboat in support of the Union naval blockade of Confederate waterways. Because of her relatively large size, she was also sometimes used as a cargo ship. By February 1863, Augusta Dinsmore -- a screw steamer completed in 1863 at Mystic, Connecticut -- was operating for the Adams Express Company, moving up and down the Atlantic coast between Northern ports and the Union Navy's blockaders off Charleston, South Carolina, engaged primarily in carrying mail, passengers, and supplies to and from the South Atlantic Blockading Squadron.

Anbieter: Dodax
Stand: 13.08.2020
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Richler, N: What We Talk About When We Talk Abo...
38,90 CHF *
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An Amazon.ca Editor's Pick for 2012 and a Globe and Mail Top 100 Book of 2012 Shortlisted, Governor General's Award for Non-Fiction, Shaughnessy Cohen Prize for Political Writing, and John W. Dafoe Book Prize Longlisted, Charles Taylor Prize for Literary Non-FictionA provocative examination of how communications has shaped the language of the media, and vice versa, and how rhetoric shapes how Canadians thinks of themselves as a nation and Canada's engagement in peacekeeping, war, and on the international stage. According to Richler, each phase of engagement in Afghanistan has been shaped not only by rhetoric but an overarching narrative structure. This topic is very much in discussion at the moment. With the withdrawal of Canadian troops (at least in part) from Afghanistan, it becomes clear there had been a rhetorical cycle. Where once Canada wielded the myth of itself as a peacekeeping nation, the past decade has seen a marked shift away from this, emphasizing the Canadian soldier as warrior. Yet now, as the country withdraws, the oratorical language we use steps away from heroes, able warriors, and sacrifice and back towards a more comfortable vision of Canada in a peacekeeping/training role. In recent years, Canada has made large financial investments in the apparatus of war -- in a manner it hasn't in a very long time -- and as the realities of war are brought home (the losses, the tragedies, the atrocities, the lasting repercussions that come home with the soldiers who were on the front lines), Richler contends that it's crucial we understand our national perspective on war -- how we have framed it, how we continue to frame it. Using recent events to bolster his arguments, including the shooting of American congresswoman Gabrielle Giffords and the earthquake in Haiti, Richler argues that very possibly the epic narrative of Canada is winding back down to that of the novel as we slowly regain our peacekeeping agenda.

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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Sky As Frontier
31,90 CHF *
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Aviation's frontier stage lasted a scant three decades, then vanished as flying became a settled experience. Sky as Frontier shows how commercial and military imperatives destroyed this pioneer world by routinizing flight. Along the way, Courtwright stops to consider dogfighting, barnstorming, the first air mail pilots, the development of airlines, air power during World War II, flight's impact on the environment, the troubled space frontier, and how the male-dominated aviation enterprise was domesticated and democratized. The history of American flight shows a fateful trade-off. Rationalization killed the adventure in flying but made possible rapid aerial expansion. With it came commercial growth and global military reach. In no other country did social life, business, and military operations become so intertwined with aerospace advances or have such large consequences for national power and prestige.

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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The Rise & Fall of Great Powers
19,90 CHF *
zzgl. 3,50 CHF Versand

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • The Seattle Times • The Globe and Mail • Kirkus Reviews • Daily Mail • The Vancouver Sun From the author of The Italian Teacher and The Imperfectionists comes a brilliant, intricately woven novel about a young woman who travels the world to make sense of her puzzling past. Look in the back of the book for a conversation between Tom Rachman and J. R. Moehringer Following one of the most critically acclaimed fiction debuts in years, New York Times bestselling author Tom Rachman returns with a brilliant, intricately woven novel about a young woman who travels the world to make sense of her puzzling past. Tooly Zylberberg, the American owner of an isolated bookshop in the Welsh countryside, conducts a life full of reading, but with few human beings. Books are safer than people, who might ask awkward questions about her life. She prefers never to mention the strange events of her youth, which mystify and worry her still. Taken from home as a girl, Tooly found herself spirited away by a group of seductive outsiders, implicated in capers from Asia to Europe to the United States. But who were her abductors? Why did they take her? What did they really want? There was Humphrey, the curmudgeonly Russian with a passion for reading; there was the charming but tempestuous Sarah, who sowed chaos in her wake; and there was Venn, the charismatic leader whose worldview transformed Tooly forever. Until, quite suddenly, he disappeared. Years later, Tooly believes she will never understand the true story of her own life. Then startling news arrives from a long-lost boyfriend in New York, raising old mysteries and propelling her on a quest around the world in search of answers. Tom Rachman-an author celebrated for humanity, humor, and wonderful characters-has produced a stunning novel that reveals the tale not just of one woman but of the past quarter-century as well, from the end of the Cold War to the dominance of American empire to the digital revolution of today. Leaping between decades, and from Bangkok to Brooklyn, this is a breathtaking novel about long-buried secrets and how we must choose to make our own place in the world. It will confirm Rachman's reputation as one of the most exciting young writers we have. Praise for The Rise & Fall of Great Powers 'Ingenious . . . Rachman needs only a few well-drawn characters to fill a large canvas and an impressive swath of history.'-Janet Maslin, The New York Times 'A superb follow-up to 2010's The Imperfectionists . . . ambitious and engaging.'-The Seattle Times 'Engaging and inventive . . . full of wonderfully quirky, deeply flawed, but lovable characters . . . On the spectrum of interesting literary childhoods, Tooly Zylberberg-the protagonist of Tom Rachman's second novel-would rank somewhere in the vicinity of Jane Eyre and Oliver Twist.'-San Francisco Chronicle 'I found it impossible not to fall in love with shape-shifting Tooly. As an adult, she sports an ironical sense of humor and an attraction to dusty old books. As a child, her straight-faced mirth and wordplay are break-your-heart irresistible.'-Ron Charles, The Washington Post '[A] read-it-all-in-one-weekend book.'-The New Republic 'A compelling page-turner . . . intricate, sprawling, and almost Dickensian.'-USA Today

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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The Greatest Generation
23,90 CHF *
zzgl. 3,50 CHF Versand

Read Tom Brokaw's The Greatest Generation in Large Print. * All Random House Large Print Editions are published in 16-point type 'In the spring of 1984, I went to the northwest of France, to Normandy, to prepare an NBC documentary on the fortieth anniversary of D-Day, the massive and daring Allied invasion of Europe that marked the beginning of the end of Adolf Hitler's Third Reich. There, I underwent a life-changing experience. As I walked the beaches with the American veterans who had returned for this anniversary, men in their sixties and seventies, and listened to their stories, I was deeply moved and profoundly grateful for all they had done. Ten years later, I returned to Normandy for the fiftieth anniversary of the invasion, and by then I had come to understand what this generation of Americans meant to history. It is, I believe, the greatest generation any society has ever produced.' In this superb book, Tom Brokaw goes out into America, to tell through the stories of individual men and women the story of a generation, America's citizen heroes and heroines who came of age during the Great Depression and the Second World War and went on to build modern America. This generation was united not only by a common purpose, but also by common values--duty, honor, economy, courage, service, love of family and country, and, above all, responsibility for oneself. In this book, you will meet people whose everyday lives reveal how a generation persevered through war, and were trained by it, and then went on to create interesting and useful lives and the America we have today. 'At a time in their lives when their days and nights should have been filled with innocent adventure, love, and the lessons of the workaday world, they were fighting in the most primitive conditions possible across the bloodied landscape of France, Belgium, Italy, Austria, and the coral islands of the Pacific. They answered the call to save the world from the two most powerful and ruthless military machines ever assembled, instruments of conquest in the hands of fascist maniacs. They faced great odds and a late start, but they did not protest. They succeeded on every front. They won the war; they saved the world. They came home to joyous and short-lived celebrations and immediately began the task of rebuilding their lives and the world they wanted. They married in record numbers and gave birth to another distinctive generation, the Baby Boomers. A grateful nation made it possible for more of them to attend college than any society had ever educated, anywhere. They gave the world new science, literature, art, industry, and economic strength unparalleled in the long curve of history. As they now reach the twilight of their adventurous and productive lives, they remain, for the most part, exceptionally modest. They have so many stories to tell, stories that in many cases they have never told before, because in a deep sense they didn't think that what they were doing was that special, because everyone else was doing it too. 'This book, I hope, will in some small way pay tribute to those men and women who have given us the lives we have today--an American family portrait album of the greatest generation.' In this book you'll meet people like Charles Van Gorder, who set up during D-Day a MASH-like medical facility in the middle of the fighting, and then came home to create a clinic and hospital in his hometown. You'll hear George Bush talk about how, as a Navy Air Corps combat pilot, one of his assignments was to read the mail of the enlisted men under him, to be sure no sensitive military information would be compromised. And so, Bush says, 'I learned about life.' You'll meet Trudy Elion, winner of the Nobel Prize in medicine, one of the many women in this book who found fulfilling careers in the changed society as a result of the war. You'll meet Martha Putney, one of the first black women to serve in the newly formed WACs. And you'll meet the members of the Romeo Club (Retired Old Men Eating Out), friends for life. Through these and other stories in The Greatest Generation, you'll relive with ordinary men and women, military heroes, famous people of great achievement, and community leaders how these extraordinary times forged the

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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The Windsor Faction
12,90 CHF *
zzgl. 3,50 CHF Versand

Terrific' Daily Mail 'Tremendous' Guardian 'Page-turning' The Times 'Gripping' Daily Telegraph Autumn 1939. In an alternative world, where Edward VIII still sits on the throne, storm clouds gather over Europe, German troops amass and a 'King's Party' of fascist peace campaigners is stealthily undermining the war effort. For Cynthia Kirkpatrick, the war brings a new-found freedom - lunchtime drinks at the Ritz, rented attic rooms, late-night rackety parties and intriguing new acquaintances. But two new friends loom larger than others, her glamorous colleague Anthea and Tyler, an enigmatic American working at the Embassy. Initially Cynthia is dazzled by them both but soon discovers they have secrets which could prove dangerous, both to her and the country at large...

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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A Trip to the Stars
19,90 CHF *
zzgl. 3,50 CHF Versand

“A large, lavishly inventive novel . . . an American descendant of The Arabian Nights . . . erudite and artful entertainment.”—The New York Times Book Review   At a Manhattan planetarium in 1965, ten-year-old Enzo is whisked away from his young adoptive aunt, Mala. His abductor turns out to be a blood relative: his great-uncle Junius Samax, a wealthy former gambler who lives in a converted Las Vegas hotel surrounded by a priceless art collection and a host of fascinating, idiosyncratic guests. In Samax’s magical world, Enzo receives a unique education and pieces together the mystery of his mother’s life and the complicated history of his adoption. Back in New York, Mala only knows that Enzo has disappeared. After a yearlong search proves fruitless, she enlists in the Navy Nursing Corps and on a hospital ship off Vietnam falls in love with a wounded B-52 navigator, who disappears on his next mission. Devastated again, Mala embarks on a restless, adventurous journey around the world, hoping to overcome the losses that have transformed her life.   Fusing imagination, scholarship, and suspense with remarkable narrative skill, Nicholas Christopher builds a story of tremendous scope, an epic tale of love and destiny, as he traces the intricate latticework of Mala’s and Enzo’s lives. Each remains separate from each other but tied in ways they cannot imagine—until the final miraculous chapter of this extraordinary novel.   “A writer of remarkable gifts.”—The Washington Post Book World   “This labyrinthine novel . . . is animated by an encompassing lust for beauty.”—The New Yorker   “[Nicholas] Christopher is North America’s García Márquez; Borges with emotional weight. . . . This is one of those rare books that, by connecting the stars, catches you in its web.”—The Globe and Mail Includes an excerpt of Nicholas Christopher’s  Tiger Rag

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
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The Rise & Fall of Great Powers
12,90 CHF *
ggf. zzgl. Versand

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • The Seattle Times • The Globe and Mail • Kirkus Reviews • Daily Mail • The Vancouver Sun From the author of The Italian Teacher and The Imperfectionists comes a brilliant, intricately woven novel about a young woman who travels the world to make sense of her puzzling past. Look in the back of the book for a conversation between Tom Rachman and J. R. Moehringer Following one of the most critically acclaimed fiction debuts in years, New York Times bestselling author Tom Rachman returns with a brilliant, intricately woven novel about a young woman who travels the world to make sense of her puzzling past. Tooly Zylberberg, the American owner of an isolated bookshop in the Welsh countryside, conducts a life full of reading, but with few human beings. Books are safer than people, who might ask awkward questions about her life. She prefers never to mention the strange events of her youth, which mystify and worry her still. Taken from home as a girl, Tooly found herself spirited away by a group of seductive outsiders, implicated in capers from Asia to Europe to the United States. But who were her abductors? Why did they take her? What did they really want? There was Humphrey, the curmudgeonly Russian with a passion for reading; there was the charming but tempestuous Sarah, who sowed chaos in her wake; and there was Venn, the charismatic leader whose worldview transformed Tooly forever. Until, quite suddenly, he disappeared. Years later, Tooly believes she will never understand the true story of her own life. Then startling news arrives from a long-lost boyfriend in New York, raising old mysteries and propelling her on a quest around the world in search of answers. Tom Rachman-an author celebrated for humanity, humor, and wonderful characters-has produced a stunning novel that reveals the tale not just of one woman but of the past quarter-century as well, from the end of the Cold War to the dominance of American empire to the digital revolution of today. Leaping between decades, and from Bangkok to Brooklyn, this is a breathtaking novel about long-buried secrets and how we must choose to make our own place in the world. It will confirm Rachman's reputation as one of the most exciting young writers we have. Praise for The Rise & Fall of Great Powers 'Ingenious . . . Rachman needs only a few well-drawn characters to fill a large canvas and an impressive swath of history.'-Janet Maslin, The New York Times 'A superb follow-up to 2010's The Imperfectionists . . . ambitious and engaging.'-The Seattle Times 'Engaging and inventive . . . full of wonderfully quirky, deeply flawed, but lovable characters . . . On the spectrum of interesting literary childhoods, Tooly Zylberberg-the protagonist of Tom Rachman's second novel-would rank somewhere in the vicinity of Jane Eyre and Oliver Twist.'-San Francisco Chronicle 'I found it impossible not to fall in love with shape-shifting Tooly. As an adult, she sports an ironical sense of humor and an attraction to dusty old books. As a child, her straight-faced mirth and wordplay are break-your-heart irresistible.'-Ron Charles, The Washington Post '[A] read-it-all-in-one-weekend book.'-The New Republic 'A compelling page-turner . . . intricate, sprawling, and almost Dickensian.'-USA Today

Anbieter: Orell Fuessli CH
Stand: 13.08.2020
Zum Angebot